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Manufacturing

How MacroFab Chose Knowi After an Extensive Multi-Way BI Trial

MacroFab , an electronics manufacturing platform, selected Knowi as their business intelligence tool after conducting extensive trials against nine competing platforms including Grow, Power BI, Mode, trevor.io, GoodData, Klipfolio, Domo, and Sisense. MacroFab built the highest number of useful dashboards the fastest using Knowi, citing its thoughtful data architecture, drag-and-drop query builder for non-technical users, and NLP capabilities as key differentiators.

"Knowi trounced other business intelligence tools in our extensive multi-way trials. We built the highest number of useful dashboards the fastest using Knowi -- a clear win."
Phil Bryant, VP Business Intelligence, MacroFab
The Challenge

Finding One BI Tool That Serves Both Technical and Business Users

MacroFab needed a comprehensive data visualization and business intelligence tool that could serve their entire organization. The challenge was finding a single platform that could satisfy both technical specialists requiring SQL and advanced analytics, and non-technical business users who needed intuitive drag-and-drop exploration.

  • Needed a comprehensive data visualization and BI tool for the entire organization
  • Had to serve both technical specialists (SQL, advanced analytics) and non-technical business users (drag-and-drop, exploration)
  • Conducted extensive trials with 9 platforms: Grow, Power BI, Mode, trevor.io, GoodData, Klipfolio, Domo, Sisense, and Knowi
  • Required a solution that didn't compromise functionality for either user type
"Knowi trounced other business intelligence tools in our extensive multi-way trials. We built the highest number of useful dashboards the fastest using Knowi -- a clear win."
Maksim Pavlishin
Phil Bryant
VP Business Intelligence, MacroFab
The Solution

One Platform for Drag-and-Drop, SQL, and Natural Language Queries

Knowi provided MacroFab with a single analytics platform that bridged the gap between technical and non-technical users. The platform's thoughtful data architecture and flexible query capabilities meant every team member could work with data in the way that suited them best.

  • Thoughtful data architecture enabling incremental API-based dataset updates
  • Ability to query sources and produce transformed/derived datasets
  • Dataset persistence and rewriting capabilities across destinations
  • Drag-and-drop query builder accessible to non-technical users
  • NLP functionality for natural language data exploration
  • SQL injection capability for technical users refining visualizations
  • Alerting with threshold and anomaly detection (standard deviation-based)
The Results

Clear Winner in a Nine-Platform Evaluation

Won Multi-Way Trial

Built the highest number of useful dashboards the fastest compared to 9 competing BI platforms.

Dual-User Access

Single platform serving both technical SQL users and non-technical business users with drag-and-drop and NLP.

Real-World Validation

Trial used only real-world "need" cases, not canned demos, ensuring Knowi solved actual business problems.

Full Migration

After trials, MacroFab migrated everything built across all platforms to Knowi as the single BI standard.

Frequently Asked Questions

MacroFab conducted extensive multi-way trials with nine BI platforms including Power BI, Domo, Sisense, Mode, Grow, trevor.io, GoodData, and Klipfolio. Knowi won because MacroFab built the highest number of useful dashboards the fastest. Key differentiators included Knowi's data architecture for incremental API-based updates, dual access for technical (SQL) and non-technical (drag-and-drop, NLP) users, and anomaly detection alerting.
Yes. MacroFab specifically chose Knowi because it serves both technical specialists who need SQL access and non-technical business users who need drag-and-drop query building and natural language processing (NLP) for data exploration, all within a single platform without compromising functionality for either user type.
In MacroFab's extensive multi-way trial against nine competing platforms (Grow, Power BI, Mode, trevor.io, GoodData, Klipfolio, Domo, Sisense), Knowi produced the most useful dashboards in the shortest time. MacroFab tested only real-world business cases, not canned demos, and migrated all work to Knowi after the trial.

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Why teams pick Knowi · MacroFab
★★★★★
“My team tested various data visualization tools like PowerBI, Domo, Sisense and Knowi emerged as the top choice for its speed in creating useful dashboards and ease of use for non-technical users. Knowi's architecture models data thoughtfully, which I'd credit for enabling a collection of elegant features.”
Phil Bryant
VP Business Intelligence, MacroFab
Knowi rated 4.9 out of 5 on G2

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  • Watch AI agents query your data and build dashboards in plain English
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30 minutes No commitment required
“My team tested various data visualization tools like PowerBI, Domo, Sisense and Knowi emerged as the top choice for its speed in creating useful dashboards and ease of use for non-technical users. While we selected Knowi as a viz tool, I’m also happy we did so from a data engineering perspective. Knowi’s architecture models data thoughtfully, which I’d credit for enabling a collection of elegant features.”

Phil Bryant

VP Business Intelligence, MacroFab

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